Principality Building Society’s intermediaries has appointed Peter Caldicott as a field based business development manager for the East Midlands.
His role will be fundamental in building Principality’s brand and supporting brokers in the East Midlands, assisting with individual applications and ensure broker service levels.
He said: “Principality really values the contribution that brokers make to our business and are investing heavily in growing our BDM team. As the first dedicated BDM for the East Midlands, I am looking forward to getting out and about and building trusted long-term relationships with our broker partners. Principality already has an excellent reputation amongst the broker community and I’m excited to join the team as we grow our intermediary proposition to be best in class across England.”
Frances Hayter, Principality Building Society’s national account manager, said: “Thanks to a focused growth strategy, our Intermediaries arm is expanding, allowing us to target key markets across the UK and deliver quality service to our brokers. Peter’s wealth of experience means that he understands what is important to intermediaries and I am confident that he will provide our brokers with the service they have come to expect from the Principality.”