Pink announces Leadbay partnership

Amanda Jarvis

March 15, 2006

Leadbay is a lead generation service that allows you to purchase mortgage leads in the UK at market value and at a price you are willing to pay. The lead criteria can be refined to ensure you are only buying the types of leads you want based on mortgage type, loan value and postcode area.

Pink has worked hard with Leadbay to ensure it has a compliant lead generation service for its ARs. It has also agreed to give its ARs a five per cent credit every time they spend £1000 within the Leadbay system.

Dev Malle, sales director at Pink, said: “To start with we asked our ARs for feedback on what they expect from a lead generation system. We then worked with Leadbay to ensure the process met Pink’s high compliance standards before we agreed to launch.

“Leadbay proved to be very flexible in making the necessary changes. Having provided ARs with a compliant lead generation system we have enhanced the offering by giving ARs a five per cent credit every time £1000 is spent on the Leadbay system. Needless to say we asked a number of ARs to pilot the Leadbay system and the feedback on quality was very positive.”

Simon Baker, operations manager at Leadbay, commented: “We are delighted to partner with a forward thinking network that is willing to invest in its ARs by giving them a cash incentive to spend on exactly the types of leads that they need to run their business. Leadbay has seen a huge increase in lead volumes this year and provide the best value leads in the market place. Brokers using Leadbay to increase the size of their customer base have seen some impressive returns on their money for example one broker in the South East bought a purchase lead for £21 and has generated over £2,000 commission in proc fees and life/cic assurance.”

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