Pink announces LifeQuote tie-in

Ramesh Sharma

April 1, 2006

With many in the industry concerned about the lack of life protection, Pink will utilise the LifeQuote Intelligent Protection system to provide a tailored solution to life protection for its appointed representatives.

The LifeQuote Express Underwriting facility allows brokers to complete a one-page application form with Direct Debit and declaration, which LifeQuote will then use to contact the client direct to ensure the medical questions are answered in the correct manner. This removes the liability of non-disclosure from brokers. Its Intelligent Protection system further allows brokers to offer a tailored solution to life protection based on client’s priorities and affordability levels.

Tony Jones, managing director at Pink, said the proposition would allow brokers to expand their earning potential. “The system allows the broker the facility to build a bespoke protection suite, which focuses on fully protecting the client based on their needs and budget. This system wins client loyalty for the broker, ensures that they do not miss out on an important income source and utilises a streamlined user-friendly process, which frees up time for the broker to see more clients,” he said.

Richard Verdin, sales and marketing director at LifeQuote, added; “Together we will work hard to make life insurance sales simple for Pink’s business partners.”

Sheridan Bradley, mortgage adviser at Lodemead, argued: “Although Pink’s offer removes some of the onus off of the broker I would prefer to be responsible for the client. Any application I do is in the client’s own writing, and they know exactly what is being provided.”

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