Pink enters equity release market

Nia Williams

November 13, 2008

For the launch, Pink Home Loans has joined forces with eight of the leading providers in the sector, namely: Bridgewater Equity Release Limited, Bristol & West Mortgages, Godiva Mortgages, Dunfermline Building Society, Hodge Lifetime, Northern Rock Plc, Retirement Plus Ltd and Stonehaven UK Ltd.

Neil Hoare, Sales and Marketing Director at Pink Home Loans comments: “Feedback from our ARs has been strong that this is a growing market and one they are keen to be involved in. Adding an equity release provider panel to our proposition means they can cater for those clients who wish to tap into the value of their home without having to move out.”

Hoare continues: “With the value of investments falling, it’s more important than ever to use all of the financial tools to maintain a decent standard of living, and equity release is one option we are happy to be able to provide to our customers.”

One of Pink’s appointed representatives, Sue Read from Moneywatch Finance, has been piloting the new proposition and she comments: “I am delighted that Pink has decided to launch into the equity release sector. With market conditions as they are, mature homeowners of retirement age or beyond who are looking to enhance their income, provide a lump sum or even repay outstanding debts should be investigating equity release. House prices are predicted to fall over coming months and it is therefore vital to get advice from a trusted source at an early stage. I am confident that there has never been a better time to get involved in the equity release market and I’m sure that Pink’s network members will find it a valuable tool – for the benefit of their clients and, of course, in generating extra income for themselves.”

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