Pink launches life desk

Sam Cordon

March 1, 2013

This telephone based service will assist Pink ARs to research the market and successfully place protection cases for “non standard” and “impaired life” clients.

The life desk team has undergone a programme of training supported directly by Pink’s provider partners underwriting teams to build direct links to decision makers to discuss more complex cases.

Mark Graves, head of Pink Network, said: “The launch of the life desk represents the next stage in our protection development and training programme for ARs.

“It is vitally important that we continue to develop and adapt solutions that will assist our ARs to grow their businesses.

“This will build on the excellent foundations we created in 2012 which was a record year for protection sales for us and saw a 48% increase in overall business volumes.”

Pink’s exclusive protection panel providers; Aviva, Bright Grey, Exeter Family Friendly, LV=, Pru Protect & Zurich will form the primary panel when placing cases, but the life desk team will also have access to selected off-panel providers including some who specialise in non-standard business.

Jon Bourne, national account manager for LV=, said: “One of the reasons we enjoy working so closely with Pink is that it is continually looking to enhance the support it give its advisers.

“The life desk tool is another great example of how it does this and will help its advisers grow their protection business.”

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