Mark Graves, sales director for Pink, said: “There are a number of reasons for bringing in the panel. By providing training through workshops we have helped advisers focus on their existing clients and the extra knowledge gained has reinforced the importance of making regular contact with clients while our panel provides a wide range of benefits to advisers and clients alike.
“As a result, Pink advisers who formerly focused primarily on mortgages, now have the confidence to go back to their clients and offer a full range of family protection products.”
The current five providers on the panel are PruProtect, Bright Grey, Aviva, Legal & General and LV=.
Andy Philo, national account director at PruProtect, added: “I have been really impressed with the willingness of the Pink advisers to take on board new ideas, they have embraced the benefits of selling a wide range of protection products to their clients, everyone has been open-minded and willing to learn in the workshops.
“The true winners are the clients and this has been reflected in the huge increase in cases we are currently witnessing.”