Precise Mortgages has launched a TV service on its website as part of a drive to educate borrowers and brokers about the specialist areas it operates in.
Precise TV currently features videos covering second charge, mortgages for the self-employed and an overview of the lender's specialist offerings.
Alan Cleary, managing director of Precise, said: "There is still a lot of misinformation about who can and can't get a mortgage with too many borrowers believing there are no options available for them.
"We've launched Precise TV in a bid to try to change that perception and show that it is worth borrowers talking to their brokers because it's likely that we will be able to help them."
Cleary added that the video channel was the first in a series of moves planned for next year to improve the lender's online presence and meet customer demand to transact online.
