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Prime Central London offers the best returns in London

Michael Lloyd

April 18, 2019

Prime Central London offers the best returns for property investment in London, with Kensington & Chelsea performing the best, followed by Hammersmith and Fulham.

AI powered property investment portal One and Only Pro has found almost a fifth (19%) of properties in the borough were found to have ‘diamond’ investment status by One and Only Pro’s unique algorithm, with an average price tag of over £1m.

Henri Sant-Cassia, chief executive of One and Only Pro, said: “We were expecting prime central London to do better than the rest of the London boroughs, as this area has already been discounted much more than the outer areas due to Brexit fears.

“We are seeing a high number of properties now at an attractive price and with weaker sterling this has been attracting foreign buyers back into this market.

“Generally, the £3m plus market may not be performing as well as other properties in London’s wealthier areas.

“But our data shows many properties around £1-2m have underlying strength at this price range. They have bottomed out in terms of price and could even experience gains in the near future.”

Investment properties across London were given a score from one to ten, with properties rated ten dubbed ‘diamond’ properties and the most likely to increase in value.

In second place, with an average diamond property price tag of £520,669 was Hammersmith and Fulham, with 11% of diamond properties.

The City of Westminster came in third place with 9% and an average £917,799 diamond property price.  Fourth place went to Barking and Dagenham, a potentially attractive option for investors with an average price of a diamond property in the area of only £367,716.

In fifth place was Camden, with 4% of properties offering a sound investment.  With an verage Diamond  property price of £802,019, it is in a similar league in investment terms as Westminster.

Sant-Cassia added: “Outside of Central London Barking and Dagenham shows most potential and with average property prices of less than £400,000, this is also a very accessible investment opportunity.

“My other top location tips for buy-to-let investors at the lower end of the market would be Newham and Haringey.

“The diamond properties in these areas cost less than the average cost of a home in the UK at between £170,000 and £218,000.  One and Only Pro has been designed to reveal those hidden gems, so even inexperienced investors can find the best deals in a particular area.”

One & Only Pro aims to help investors of all levels to find the deal of a lifetime. It already hosts over 210,000 opportunities, almost 9,000 of which are below market value, with almost 25,000 listings yielding higher than 7%.


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