Prime market homes sell for most in Southampton

Michael Lloyd

July 25, 2019

cash purchases

In the prime market across England and Wales, the postcode with the highest average sold price is SO15 in Upper Shirley, Southampton, an analysis of Land Registry data by prime property portal, Vyomm has found.

This postcode is home to an average sold price of £7,265,000. SO15 is closely followed by GU19 in Bagshot, Surrey, with an average sold price of £5m.

Utsav Goenka, founder of Vyomm, said: “While the super-prime market remains one driven by quality rather than quantity, there has been a number of notable transactions so far this year which suggests the tide is starting to turn and buyer demand is returning to the very top level of the market – particularly in London.      

“In addition to this, we are certainly seeing a return to form in the lower levels of the prime property market, with double-digit transaction levels being registered in over 100 postcode areas between the £1m and £10m threshold.      

“Although the ongoing uncertainty surrounding Brexit may be dampening regular buyer appetite, there are many foreign buyers in particular who recognise that the market has seen the bottom and now is the time to secure a very good deal before prices see further growth.”

Goenka added: “This realisation has been led by a weaker pound compared to the dollar and euro which has made investment far more attractive, coupled with the potential reversal of previous stamp duty changes that drove up cost and deterred many from buying.

“These original changes to stamp duty tax had a far greater impact than Brexit has had to date, and so a return to previous thresholds will bring a notable increase in demand and price growth in the prime and super-prime markets especially.

“Yes, we are yet to see a return to previous form, but this return is certainly now within arm’s reach and with heightened levels of buyer demand, it’s a matter of when not if.”

WC2E in Covent Garden is home to the third-highest average sold price at £4,967,000, followed by TQ9 (£4.5m) in Stoke Gabriel, Devon. WC2N, neighbouring WC2E, ranks next with the fifth-highest sold price.

Prime property transactions have been building over the last year, with a 9% increase between £1m and £2m, a 5% uplift between £2m and £5m, and a notable 7% jump above £5m.

In terms of the best performing postcodes so far this year, SW11 in Battersea has seen the most market activity with 104 sales between £1m-£10m and an average sold price of £1,474,782.

SE1 in Southwark, which covers the Southbank, has seen 103 transactions with an average sold price of £2,995,057. SW6 in Fulham ranks third with 94 transactions and an average sold price of £1,687,657.

NW3 in Hampstead (£2,228,573) and SW19 in Wimbledon (£1,835,958) complete the top 10 postcodes for most transactions in the prime market.

Market conditions in the super-prime bracket remain more muted compared to the lower levels of the top end market, with NW8 in St John’s Wood home to the highest average sold price at (£26m)

W1J in Mayfair (£34,328,158), W14 in Holland Park (£22,690,000) and E6 in East Ham are also home to an average sold price above £20m.

W9 in Maida Vale completes the top five prime postcodes with the highest average sold prices so far in 2019.      

NG20 in Mansfield, Derbyshire and KT13 in Weybridge, Surrey are the only other areas of England and Wales outside of London to see any market activity so far in 2019, with average sold prices of £15,696,793 and £11,500,000 respectively.

W1J in Mayfair is also home to the largest number of transactions so far this year with three sales, joined by W8 in Kensington.

NW8 not only tops the table for sold prices but ranks third for transactions with two sales, along with W14 in Holland Park and W11 in Notting Hill.



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