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Principality and Life Moments partner to launch app

Jake Carter

March 3, 2020

Principality Building Society and Life Moments have partnered in order to launch a first-time buyer app.

The app will offer consumers a step-by-step, personalised experience alongside their new savings account for first-time buyers, according to the firm.

Ben Leonard, chief executive at Life Moments, said: “Our mission at Life Moments is to help people play life better and this desire for better customer outcomes aligns closely with Principality, and was a key driver for our partnership.

“The combination of their brand and products together with our technology and agility makes for a compelling customer proposition which we are confident can help thousands more first-time buyers”.

Julie-Ann Haines, chief customer officer at Principality Building Society, added: “Life Moments has given us an opportunity to accelerate our customer proposition plans and bring to market a new digital offering in an agile way.

“The First Home Steps App allows Principality Building Society to deliver on its corporate mission and serve the community by helping people to realise their home owning dreams.

“The ability to collaborate with like-minded organisations with the skills and technology to deliver new propositions is central to our future digital transformation roadmap.”


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