Principality Building Society has appointed Vicky Wales (pictured) to lead its customer services team.
Wales has extensive experience in customer-focussed operations and business transformation in financial services.
Her most recent role was as head of wealth and insurance operations, leading teams across the UK and Europe.
In her role, Wales will lead the society’s customer services teams, ensuring that Principality’s award winning customer experience continues to be delivered.
Wales said of her appointment: “I’m delighted to be joining Principality as head of customer services.
“As an organisation owned by its Members, customer service is at the heart of Principality’s offering.
“I am proud to be leading a team so passionate about delivering a standout customer experience to current and future members.”
Iain Mansfield, chief operating officer at Principality Building Society, added: “Vicky has vast experience in customer-focussed operations and I’m confident that her front-line and leadership experience will make her a great fit for Principality.”