Principality Building Society has appointed a business development manager for the South of England in Geoff Edmunds.
Edmunds has 25 years’ experience in account management and mortgage sales, most recently at Sequence and Countrywide.
Edmunds said: “I’m looking forward to being the first business development manager for Principality in the South of England.
“My key priority will be to work with new brokers and build strong business relationships, making sure I provide great support.”
Principality now has seven BDMs across England, a six desk-based support team in Cardiff and two more field roles are being recruited in the East Midlands and East of England.
Shaun Middleton, Principality Building Society’s head of regulatory sales, said: “Geoff has a wealth of experience and knows how important the client is to a broker’s business.
“His appointment will add insight and talent to our team. Our brokers have told us they want additional face to face support around England and we have recruited brilliant people like Geoff to help do this.”