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Principality launch online service to help first-time buyers get on the property ladder

Mortgage Introducer

February 25, 2021

Principality has launched an online regular savings account for first-time buyers, with a £500 cash bonus for customers who go on to take out a mortgage directly with the building society.

First Home Steps Online, which offers a tiered interest rate and three withdrawals per year, will support first-time buyers in their savings journey.

Savers who eventually take out a mortgage with Principality directly can also benefit from the cash bonus but is only paid if the customer meets certain criteria, while the Society’s mortgage lending is subject to its normal eligibility criteria.

Available for the first-time online, previously offered as a branch-only product, the First Home Steps regular saver account offers savers a tiered interest rate between 0.80% and 1.50%. The account, with a maximum balance of £25,000, gives flexibility to savers including allowing multiple deposits up to a maximum £1,500 per calendar month and three withdrawals per calendar year, without loss of interest.

Alongside First Home Steps Online, the building society has also launched an online hub to help first-time buyers through the steps of buying their first home. The platform contains a range of articles for prospective first time buyers, with guidance tailored to each stage of the buying process, including saving, searching for a home and buying.

The accompanying app, First Home Steps App, also contains a range of tools, including a personalised budget plan, help in exploring the different types of saving accounts, understanding credit score and finding a suitable first home mortgage.

Julie-Ann Haines (pictured), chief executive officer at Principality Building Society, said: “Our ethos as a member-owned organisation is to help people to prosper in their homes and we realise that getting on the housing ladder for the first time can be challenging in today’s climate.

“The First Home Steps account will support savers in reaching a savings goal, whilst also giving them flexibility when they need it. The online hub and app will also provide prospective first-time buyers with advice, information and useful tools to help them feel more confident and informed on their homeownership journey.’’


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