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PruProtect gets ‘appy

Robyn Hall

June 5, 2013

The app helps advisers who are either new to protection or the PruProtect proposition by providing a simple summary of plan details and options that advisers can use themselves or in front of clients, as well as helping advisers to determine the cover levels and products to meet their client’s specific needs.

Once downloaded, the information will always be available without needing to be online.

Roy McLoughlin, from Master Adviser, said: “Any system that allows people to look at protection in a clear and coherent way is to be welcomed.

“This subject unfortunately still confuses many whilst paradoxically there is an acceptance that it needs to be looked at and reviewed.

“A user friendly system which facilitates this alongside advice is an important tool in the armoury of an adviser.”

The free app will be available to download from the app store in June and can be used on iPad devices (with Android to follow later in the year).

Kelly Thomas, head of marketing at PruProtect, added: “We know that advisers deal with many providers and have a range of products to understand.

“So we wanted to create a tool to help advisers understand not only the PruProtect products but also to help them in their discussions with clients when explaining the need for protection.”


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