PruProtect joins Paradigm

Nia Williams

February 1, 2010

PruProtect provides comprehensive level, decreasing or index-linked life cover, serious illness cover, disability cover, unemployment cover and income protection. PruProtect’s plans take a severity-based approach to client’s cover meaning individuals are covered not just for critical conditions but also serious illnesses and partial disabilities.

PruProtect’s serious illness cover plan covers up to 154 illnesses, compared with the industry average of 27 with traditional critical illness policies. It includes the option to renew the plan following a claim without further underwriting and without any additional exclusions. This provides customers with continuing protection for further events that may impact their lives.

Bob Hunt, chief executive of Paradigm Mortgage Services, commented: “We are delighted to add PruProtect to Paradigm’s preferred protection panel. PruProtect provide a range of innovative products and services which our member firms are now able to access, achieving very competitive commission terms when they do so. Our whole-of-market preferred panel offers advisers a raft of market-leading protection products to choose from and the addition of PruProtect to the preferred panel greatly increases the overall range of solutions available there.”

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