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Pure Retirement expands distribution of classic range

Jake Carter

July 1, 2021

Pure Retirement has expanded the distribution of its classic lifetime mortgage range, with the addition of a further 300 firms.

The move follows on from multiple distribution expansions in 2020, which meant advisers were able to access the products through Advise Wise, AiR, and Premier Equity Release Club.

The change has resulted in the streamlining of the Pure Retirement range from 12 loan-to-value (LTV) levels to four, and provides customers with a personalised interest rate that is contingent on several factors including age, loan amount, property type and postcode.

Chris Flowers, head of intermediary sales at Pure Retirement, said: “As a lender we feel that we’ve a duty to make sure that we’re not only creating market-leading products with unparalleled flexibility and which benefit from being created with a customer-focused mindset, but also a duty to make them available to as many people as possible.

“With enhancements coming on stream across all of our ranges in the past month or so (including ERC-free partial repayments across all of our products), we’re now committed to ensuring they’re accessible to as much of the market as possible, and this distribution widening – the third in under 18 months – is testament to that.”


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