Pure Retirement only accepts equity release applications through intermediaries. The Pheobus system includes a toolkit containing product and property guides and compliant document generation.
Richard Pike, Phoebus sales and marketing director, said: “Pure Retirement is an exciting new entrant to the equity release market ran by a highly experienced management team.
“It is a company with ambitious plans so it needed a solution that would be fully functioning from day one but which can adapt as the company grows and diversifies.”
Paul Carter, managing director of Pure Retirement, added: “We chose Pheobus because it has a proven track record in equity release originations and servicing solutions.
“We were aware of the pedigree of both the business and the solution and have found the Pheobus team at all levels both knowledgeable and easy to work with.
“This gave us confidence they would provide a quality solution in the time and to the scale that we needed and this objective was 100% achieved.”