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Rayner Personnel expands into South West through deal with Complete

Jessica Bird

September 1, 2020

Property industry recruiter Rayner Personnel has struck a deal with Complete estate agency, to provide a complementary proposition. 

Will Smith and Jade Boyles-White’s estate agency Complete has branches in Exeter, Newton Abbot, Plymouth, Teignmouth and Bovey Tracey, as well as a land and new homes division.

Boyles-White will continue to run the estate agency business day to day, while Smith moves across to the recruitment side of the expanded group; Smith will maintain his ‘rainmaker’ status as originator of many of Complete’s land and new homes deals.

Boyles-White said: “As a growing estate agency we have often been left disappointed by recruiters, with many being somewhat lacklustre.

“Recruitment and estate agency involve similar skills to one another and so it makes sense for us to use our industry expertise, experience and contacts to offer an improved, complementary recruitment proposition to estate agencies here in the South West.

“It makes a lot of sense.”

Smith added: “I’m the proud founder of Complete and I remain involved, especially in land acquisition and deal making, but it’s time for me to tackle a new challenge and hence I’m so excited at the prospect of building the Rayner Personnel proposition locally and in offering the same level of recruitment service that I myself would want and expect.

“I’ll be banging on a few industry friends’ doors soon to listen to how our new venture can help them.”

Josh Rayner, CEO of Rayner Personnel, said: “In targeting new territories for our expansion across the UK alongside new partners, I could not have hoped for a better collaboration than with Will and Jade especially as they will continue to run and grow their incredibly successful estate agency in parallel with the new recruitment business.

“I think we’ll start to see other estate agencies also realise that they are actually best placed to understand the industry, providing the best of what clients and candidates alike want from the hiring process.

“I look forward to hearing from any that are inspired by what we’ve put together here.”


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