Verdin was previously director of protection at Aviva and prior to that held sales and marketing director roles at both Direct Life & Pension Services and at Legal & General.
Simon Wainwright, managing director, RGA UK, said: “Richard comes to RGA with an excellent track record of success as well as a wealth of experience, ideas and energy.
“He has also played a pivotal role in the industry: as chair of the Association of British Insurers’ Protection Committee, he developed an agenda for change, leading our industry to think differently about not only current needs but also the future potential buying patterns of customers and how we can engage with our customers in new ways. We look forward to his contributions to RGA.”
Verdin added: “Reinsurers have an important role to play as the insurance business in the UK and Ireland evolves and RGA is a strong industry presence with a well-deserved reputation for innovation.
“I look forward to working with RGA and RGA clients to help develop the new products and processes that will bring new consumers as well as new consumer groups into the market.”
Richard Verdin will begin working at RGA on 1 January 2014.