Rightmove visits at all-time high in January

Michael Lloyd

February 19, 2018

The number of monthly visits to Rightmove in January was at its highest ever level at over 141 million, showing demand for housing is still resilient.

This has helped to fuel a degree of cautious optimism among new-to-the-market sellers in most regions of the UK, with average asking prices up by 0.8% (+£2,414)  this month, the Rightmove House Price Index found.

Miles Shipside, Rightmove director and housing market analyst, said: “Whilst it is the norm for new sellers’ asking prices to be buoyant at the start of a new year, this first complete month in 2018 is seeing more pricing optimism than the comparable period in 2017.

“The political and economic uncertainty is out of sellers’ control, but they are in control of their asking prices, and in general they are not being overly ambitious or setting too high an asking price.

“This month’s rise of 0.8% is well below the 1.6% monthly average at this time of year over the last ten years, and it is wise for sellers to be cautious and not to overprice given stretched buyer affordability.”

All regions but one have seen the price of newly-marketed property increase this month, with the South West being a very marginal exception with a fall of just £131.

However, the annual rate of increase remains subdued at just 1.5%, down partly due to London’s year-on-year fall of -1.0%.

Shipside added: “Rightmove is a great barometer of housing demand, and January was its busiest month ever with home-hunters spending over 1.1 billion minutes on the site. Encouragingly for buyers, there are more fresh properties for sale to look at too.

“With not enough supply of new-build properties, the market needs more churn from existing owners to get the healthy balance of buyer momentum without unhealthy property scarcity and consequently higher prices.

“Nationally, 2% more sellers have come to market this month compared to the same period a year ago, which is a small step in the right direction.

“However, with a myriad of local markets with different supply and demand dynamics,those contemplating a move should monitor their area and use the expertise of local agents with their fingers on the pulse.”

There are signs that the increased home-hunter activity is fuelling a recovery in the number of sales agreed, which in Q4 of 2017 were running at an average drop of -5.5% compared to the prior year.

Kevin Shaw, national sales director at estate agency Leaders, said: “January saw a significant increase in new listings, applicant numbers and viewings compared with the start of 2017.

“This uplift in activity is a positive indicator for the year ahead, however the market is still price-sensitive and sellers should be aware that setting a realistic price based on local market conditions remains key to achieving a sale.

“We are certainly seeing greater market buoyancy in the Midlands, with average prices up around 5% compared with last year. Derby, Mansfield, Loughborough and Kings Norton are notable hotspots at the moment, with homes in these areas selling quickly, often at full asking price.”

Sales agreed numbers in January have now recovered to -1.6% down compared to a year ago.

Six out of the top ten fastest selling locations are in either the East or West Midlands.

However, top of the quick-to-sell league is Livingston in Scotland, selling at an average of only 17 days, for those properties that have been newly listed since October 2017 and have sold.

Shipside added: “The average price of newly-marketed property in the Midlands is up by over 5% compared to a year ago, a marked contrast to parts of London and its commuter belt.

“Many buyers in the Midlands are willing and able to pay more to secure theirfuture home in a faster-selling market, resulting in Midlands prices rising three times faster than the national average.

“Much of the UK still has momentum, with good buyer demand for the right property at the right price, and the recovery in the number of sales agreed is another indicator of pent-up demand keeping the market moving.”

Jeremy Duncombe, director, Legal and General Mortgage Club, said:“We have a lot more to be positive about than in previous years.

“Year-on-year house prices are rising at a far more sustainable rate and couple this with the exemption of Stamp Duty on properties under £300,000 and government schemes, it is no surprise first-time buyer levels are at an 11 year high.”

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