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Sarah Wade joins Foundation

Ryan Fowler

July 16, 2020

Foundation Home Loans has appointed Sarah Wade (pictured) as its product marketing specialist.

Wade will report to director of marketing, Jeff Knight, and will have a specific focus on Foundation’s specialist residential range.

She was previously senior channel marketing manager at Kensington, while she previously worked at GE Money Home Lending in a variety of marketing, communication, PR and brand roles over a 12-year period.

In 2019 Wade won the ‘Marketer of the Year’ award at the Women’s Recognition Awards covering financial services.

Knight said: “We’ve not been backward in coming forward when it comes to announcing our ambitions in the specialist residential space and Sarah’s appointment is another piece in the Foundation jigsaw puzzle, in order to bolster our expertise and to ensure we are offering products and criteria which meet the needs of this borrower demographic.

“Given the impact of COVID-19, we fully anticipate an increase in demand for specialist residential products, and Sarah will work closely with the team here in order to develop our proposition and make us one of the ‘go to’ lenders for advisers with these types of clients.”

Wade added: “I’m delighted to be joining Foundation Home Loans at this important time, to spearhead our customer-focused marketing activity for the residential range.

“I’m keen to start working very closely with my new marketing, product and sales colleagues, along with the wider team. I also look forward to developing engaging relationships with our greatly supportive corporate accounts and intermediary partners, to share how Foundation can serve intermediaries and their clients now and in the future.”


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