More adviser firms are seeking out digital solutions to sit alongside face-to-face advice, according to anecdotal evidence from SimplyBiz Group.
SimplyBiz is seeing more interest in its NextGen client website proposition, which provides firms with a website with interactive tools.
As many as 400 firms have started using the proposition since its launch in January.
Richard Ardron, SimplyBiz group marketing director, said: “I feel the success of NextGen SimplySites gives a really clear picture of the position of many advisers regarding conducting transactions online.
“Whilst most advisers do not see a place for ‘robo-advice’, they do see an important role for digital services that can both complement their traditional advice models and offer clients a real choice at a time when these services are prevalent in day-to-day life.”
NextGen’s SimplySites offer tools from Mortgage Brain, Octopus Energy, Zurich, Intelliflo, Children’s ISA and The Source, Deposit Sense, Direct Life and Pension and Pension Monster, with more to be added.