The SimplyBiz Group has launched SimplyCare, a programme providing its member firms with a range of support around care advice.
The programme will offer access to an online information hub, training on advising older and vulnerable consumers, a consultancy service and a referral panel of advisers who specialise in the care market.
Richard Ardron, marketing director of The SimplyBiz Group, said: “Care remains a complex area, whether clients are looking for advice on their options, or they’re at a stage where immediate solutions are needed.
“Understandably, many advisers are finding themselves unable to provide the support and advice needed throughout this highly complicated and specialised business area, and that’s where SimplyCare can help.
“Some elements of dealing with care – such as understanding the intricacies of NHS services and dealing with those who may be developing dementia – are not regulated, but are specialist skills and require high levels of both experience and knowledge.
“We’re committed to ensuring our members have access to the very best support, especially when it comes to dealing with clients who may be vulnerable.”
The SimplyBiz Group is working with specialists in the care sector to build the programme, including JUST and My Care Consultant as well as specialist advisory firms.
Jacqueline Berry, founder of My Care Consultant, added: “My Care Consultant (MCC) helps consumers navigate the complex social and health care systems that operate across the UK. We also help financial advisers deliver comprehensive care propositions to their clients.
“To this end we built Care Box Online to provide support to advisers on both non-regulated and regulated care advice, whether they provide care advice in-house or outsource to a specialist like MCC.
“We’re delighted that The SimplyBiz Group has chosen to work with us in this way, as we believe the partnership will provide valuable support to advisers and firms in this important, growing market.”
Elizabeth Faye, head of private clients and director of Carepal Assist, said: “We think this is a fantastic idea and are really excited about being part of something that will increase the amount of help available to families with care needs.
“We are constantly told by families that they wished they had come across us sooner, so giving SimplyBiz Group members and clients access to this service will mean clients entering the care arena have a far less stressful time of it, as they are able to access the relevant advice, far more quickly.
“We’ve seen first-hand that the sooner families realise they need advice, the more options there are available to them.
“People are suddenly thrown into having to learn all about the complexities of the care system, at what is already a very stressful time, and this just makes it harder for them to take everything in. As a result, they can often find themselves making hasty decisions that can prove costly later.”