The Skandia critical illness product covers 56 illnesses and provides cover for 18 of these conditions at the ABI+ standard.
Other stand-out features include the cover being available with rolling term assurance which means that customers can be protected throughout life and children’s cover providing protection for some congenital conditions.
Ian Jefferies, head of protection at Skandia, said: “Many advisers are re-prioritising protection following the RDR and want more product choices for their clients.
“Our focus has been to provide a truly top quality product with innovative features that will make it stand out in the market.
“For customers our priority is to help ease the financial burden that a serious illness can place upon them, and we have worked hard to make the criteria for pay-out clearer and fairer for them.
Skandia operates in the high net worth segment of the protection market specialising in guaranteed whole of life cover and rolling term assurance through its Skandia Protect product.
The protection specialist recently boosted its protect offering through improved pricing, a new online application process and an easier and more efficient underwriting process for advisers and customers.