Smart Money has appointed Colin Mason (pictured) as sales director for regulated business.
Mason joins from Ocean Finance where he was head of secured lending for five years.
His role is to strengthen advised and non-advised intermediary-only relationships and build on Smart Money’s introducer proposition in relation to reward, service, technology and speed.
Paul Crewe, managing director at Smart Money Ltd, said: “Colin has a wealth of financial services experience, especially within the second charge sector.
“He is passionate about the customer experience and delivering a start to finish process which will ensure that high standards are delivered quickly and effectively.
“This is a key appointment for us, and we firmly believe Colin is the man to help us grow and to establish even closer relationships with our extensive introducer network.”
Mason added: “Smart Money is a business with an eye on the future and has some ambitious plans in the pipeline which I’m really excited to be part of.
“I look forward to engaging with new and existing introducer partners to see how we can build on these opportunities now and in the future.”