Smartr365 has integrated its market platform with Halifax Intermediaries to ease and expedite the advice process for its advisers and customers.
The platform uses a direct, end-to-end application programming interface (API) connection.
Conor Murphy, founder and chief executive of Smartr365, said: “Our aim is to make the lives of advisers easier so they can do what they do best – giving sound advice. The Smartr365 platform takes what is traditionally 10+ hours of work and condenses it down to a matter of minutes.
“We are thrilled that Halifax Intermediaries has recognised the benefits of the system and endorsed our model by partnering with us.
“Discussions with other lenders and networks are ongoing and we hope to be able to announce further integrations and partnerships in the coming months.”
Esther Dijkstra, director of strategic partnerships at Halifax Intermediaries, said: “We are excited about partnering with Smartr365.
“We are constantly looking at ways to make it easier for our advisers to do business and Smartr365’s innovative technology will add considerable value in this area.”