Source Insurance has teamed up with NextGen, SimplyBiz Group’s website solution service.
The deal sees Source’s integration platform, which provides intermediaries with their own client facing comparison website, being rolled out to all SimplyBiz Group members with NextGen ‘SimplySites’.
Brian Coulton, head of sales at Source Insurance, said: “We have been working with SimplyBiz group for a number of years, and both parties see fintech as something brokers need to embrace to future-proof their business.
“We are delighted to be able to combine both our experience and technology capabilities to offer digital services brokers can use with their clients.”
Kevin Paterson, insurance managing director at Source, added: “The opportunity to support SimplyBiz group NextGen sites is great, and goes to show the direction in which the market is heading.
“With a number of fintech and insurtech start-ups, it is important the traditional adviser firms move with the times and diversify their offerings to be able to attract the digital client and retain valuable market share.”
Richard Ardron, marketing director of The SimplyBiz Group, concluded: “Our research found that a number of advisers wanted to have a productive web-presence but didn’t have the time or skill set to create their own.
“We wanted to give our advisers the tools with which to prosper in the growing robo-advice market and offer them a range of digital services, including home insurance.
“After lengthy research, we decided team up with the Source as it embodied the traditional values we were looking for, whilst embracing the digital age.”