Source launches into condiments market
The insurer will offer samples of its apple sauce at every event it attends throughout the year.
Kevin Paterson, its managing director, said: “Every year we run a Dragon’s Den style event to harvest new ideas from our staff.
“Apple sauce was a winning suggestion a few years ago and we’ve been secretly working to set up and produce our first batch of Source Apple Sauce by the start of this quarter.
“We see this developing into a core business for the group by 2017.”
And branch manager Liam Pritchard, claimed: “This was a very natural step for Source to take.
“Ever since I’ve worked here people asked me what is the importance of the apple in our logo? This sowed the seed of our new proposition which has grown to where we are today, the first jars rolling off the production line.
“I’m happy to announce the first batch of cases have already been snapped up by a local distributor.”