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Springbok Properties: Homebuyer demand has waned since Q2

Ryan Fowler

September 30, 2019

Homebuyer demand has declined by 2.8% since Q2 as Brexit uncertainty continues to cloud the market, from Springbok Properties has shown. 

Using data from the major property portals, Springbok looked at where has seen the largest levels of buyer demand across the UK’s 100 most populated towns and cities, based on the total ratio of the stock listed for sale and that which has already gone under offer or sold subject to contract.

Aberdeen (8.7%), Stockton-on-Tees (22%) and Derry (23.8%) are amongst some of the lowest areas for buyer demand across the UK in Q3, while Derry has also seen the largest drop quarter to quarter, down -10.7%, followed by Belfast (-4.5%) and West Bromwich (-4.5%).

London falls just within the top coldest spots at number ten, with current buyer demand at 29.5%. Glasgow remains the hottest spot in the UK for property demand in Q3 at 59.5%, with another Scottish one, two as Falkirk ranks second at 59.2%.

Shepherd Ncube, founder and CEO of Springbok Properties, said: “In the current political climate, it would seem that the further you move away from Westminster the more appetite there is amongst UK homebuyers and while demand continues to decline, on the whole, the aspiration for homeownership is alive and well in many areas of the UK.

“Those areas that will feel a direct consequence as a result of our European departure, such as the City of London, prime central London, and Northern Ireland, are certainly the areas feeling the brunt of market uncertainty at present.

“The likelihood is that come the fourth quarter of this year, we will see a further decline in demand levels as a mix of seasonality and a brace for impact cause many to wait until the dust has settled next year before looking to buy.”

Despite the wider national slowdown, there’s a glimmer of good news for London home sellers as demand creeps up in Q3 to 29.5% from 29.2% previously.

Bexley (53.6%), Waltham Forest (51.3%) and Sutton (46.5%) rank as the hottest for demand in Q3, with Greenwich (+3.7%), Hounslow (+2.6%) and Hillingdon (+2.6%) seeing some of the largest quarterly uplifts in demand.


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