Teachers Building Society has appointed Michelle Cutler to the newly created role of head of proposition and distribution from LV=.
She will be a member of the society’s executive committee with responsibility for the company’s marketing, intermediary and direct sales functions, while it was said she will be ‘pivotal’ in developing the organisation’s mortgage and savings proposition strategy.
Simon Beresford, chief executive of Teachers Building Society, said: “We have taken this key strategic step in terms of creating this role, in order to shape our intermediary and direct propositions going forwards.
“We’re delighted to welcome Michelle to the team and I look forward to working with her in order to help to grow the business through its next phase of our journey.”
“The intermediary market remains key to our organisation and Michelle’s experience within intermediary proposition and development will be of tremendous benefit to the society moving forwards.”
At LV= Cutler had responsibility for the creation and management of a programme of proposition developments via intermediaries, including both new and enhancements to existing products. Before this she was category manager at Just Retirement.
She said: “This is a fantastic time to be joining Teachers Building Society.
“The business has consistently built impressive propositions for both its members and intermediaries and the organisation is embarking upon ambitious plans for the mortgage and savings market.
“I am excited to play a part in the future success of the society.”