TenetLime network has hired Simon Broadley (pictured) as managing director.
He is also taking up the newly created role of adviser propositions director across the wider Tenet Group.
Broadley said: “I’m looking forward to continuing to enhance the great support that Tenet provides for its members and helping adviser firms to both navigate through challenges and maximise the opportunities within their business.”
Broadley has over 20 years of financial services experience, most recently as head of insurance and investments at Yorkshire Building Society Group.
He joined Tenet on 4 January and will sit on the board.
Martin Greenwood, chief executive of Tenet, said: “Simon brings with him a wealth of experience covering both the mortgage and investment sides of the industry and his core skill sets will help our advisers develop their businesses in a commercial but compliance focused manner.”
TenetLime’s previous MD Gemma Harle left for Intrinsic in August last year.