Bristow was ranked World No. 1 from 1980–81, 1983–85 and 1990, and won five World Championships and five World Masters titles. Indeed, his skill and personality helped turn darts into a worldwide spectator sport in the 1980s.
In 1993 Bristow was one of sixteen top players who broke away from the British Darts Organisation to form their own organisation, which became the Professional Darts Corporation. He retired from competitive darts in 2007 and now works as a commentator and pundit on Sky Sports’ darts coverage.
The nickname of the Crafty Cockney was given to Bristow when he visited an English pub of that name in 1976 during a visit to Santa Monica, California. Bristow wore a shirt (which he received from the same pub) depicting a uniformed British policeman, a Union Flag and the title Crafty Cockney whenever he took part in a tournament.
Bristow will be on the Goldentree stand, number CO3.
Owned by the family behind the BetFred book making business, Goldentree has access to significant private capital. Loan size is up to £5m and Goldentree lends all over mainland UK.
A spokesman for the company said: “Goldentree visits every customer and every site personally in a comfortingly traditional lending style, offering a very flexible funding approach and a rare ability to do some unusual deals.
“Our product range, which has recently been streamlined, offers clearly understood packages to suit every borrower. Terms are issued within 24 hours of initial contact by one of our four business development managers.
“You don’t have to take our word for this! Come along to Stand C03 at the NACFB Commercial Finance Expo at The Pavilion, NEC, Birmingham on Wednesday 25th June. You can meet the team and take on five times World Champion darts player, The Crafty Cockney, Eric Bristow MBE!”
Adam Tyler, NACFB chief executive, added: “The NACFB Commercial Finance Expo has had to be extended twice for 2014 and now has 102 Exhibitors at the NEC on June 25th.
“This is the largest show for financial intermediaries for many years and for the first time will include two separate conference areas.
“The new area will be alongside the NatWest double decker bus and will also host local business leaders from the West Midlands area. This will give our members and patrons the opportunity to showcase the Industry to a wider audience.
“This record-breaking show had around 1500 visitors last year and this year’s advance registrations are on target to exceed this number, buoyed by a plethora of national journalists keen to report on this huge showcase of the business finance that is available across the UK to SMEs.”