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The Key sees DA sales double

Ryan Fowler

July 3, 2014

The system, which now has over 6,000 registered users, has continued to increase its widespread adoption and penetration in the mortgage and protection markets year on year since its launch.

Designed for use in a diverse range of organisations, the Key, which encompasses the most comprehensive and easy-to-use point-of-sale capabilities, is ‘MMR compliant’ and also provides full integration with Mortgage Brain, the Mortgage Trading Exchange and insurance and protection companies.

Mark Lofthouse, Mortgage Brain’s CEO, said: “They Key’s advice, business management and compliance capabilities continue to not only meet the needs of today’s brokers but additionally their future needs and we’re delighted with its continued success.

“Over the past two years the Key has reinforced itself as the broker’s first choice for a fully integrated business management solution, and in turn, has become the industry’s most widely used CRM solution.”

The Key provides market leading front end point-of-sale and compliance solutions coupled with full back office support including sales pipeline, commission management, reporting and compliance monitoring.


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