The Zoopla app has hit 11.9 million downloads since it’s launch at the end of June, making engagement among users on the app significantly higher than on any other digital channels.
The app aims to help home-hunters easily find the most relevant properties on mobile and tablet and in turn generates more leads for agents.
The rate at which traffic converts to sales and lettings enquiries about properties has risen by 36%, while the number of unique views on listings pages is now reaching more than three million.
Charlie Bryant, chief executive at Zoopla, said: “It is fantastic to see this level of user engagement in our first month of launching this new app.
“It’s yet another prime example of Zoopla investing in and working hard to help agents compete more effectively in the marketplace and drive more leads to them.
“We are therefore thrilled to see such a significant increase in the number of leads the app is delivering to our agents.
“The success of this app is just the beginning. Our multi-million investment into our software productivity strategy will soon start to realise more fantastic benefits for our customers.”
Zoopla has also made a few changes to its app.
The properties tab enables users to see all properties they have interacted with in one place and users can also save listings across all of their devices.
The search function has been separated from the homepage which, in time, will allow for greater homepage personalisation – which consumers now expect.
Zoopla has introduced a navigation pane located at the bottom of the screen, giving users easy access to menu options which were previously obscured, and aligns with native apps such as WhatsApp and Instagram.
The number of mobile and tablet leads which Zoopla is delivering to agents has risen by 25% year-on-year.