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TMA unveils ‘inspire’ campaign

Sarah Davidson

April 15, 2015

The responses can be found on a ‘wall of inspiration’ on a dedicated TMA website, while the mortgage club wants people to contribute on Twitter, LinkedIn and its website directly.

Lauren Bagley, marketing manager at TMA, said: “It has been really interesting to find out what inspires and motivates our industry peers.

“We all know ‘what we do’ but it’s really important that from time to time we all take a step back and think ‘why we do it’ i.e. what is our purpose or our belief and what makes us passionate about it? Only then can we measure our success.

“At TMA we want to use these motivational thoughts from our industry to challenge the status quo and inspire people to try new ways of doing things, as we recognise that many advisers and DA firms use their current mortgage club because they always have done so or through habit.

“Our aim is to match the ambitions and aspirations of our members by providing a service and proposition that continually evolves just as advisers have to.”

New and existing TMA members can also receive a choice of inspirational book titles – new members need to register on TMA to receive a book, while existing members can order their book on the website.

David Copland, director of TMA, said: “We want to show how we can make a difference to DA businesses and redefine how a mortgage club is typically perceived by ‘giving something back’.

“Whether it’s rewarding loyalty with profit share, taking time to understand individual businesses with face to face support or paying some of the best rates in the market.”

And today the Mortgage Introducer team listed what inspired them to get into the industry.

Associate publisher Matt Bond joked “because Formula 1 magazines just weren’t sexy enough”, senior reporter Ryan Bembridge was inspired to get into journalism by “the scribblings of Charlie Brooker” and editor Robyn Hall simply said “Clark Kent”.


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