TNHG partners with Yourkeys to benefit housebuilders

Jake Carter

September 17, 2021

The New Homes Group (TNHG) has entered into a partnership with Yourkeys, the sales platform for housebuilders and estate agents, part of Zoopla.

The partnership between Yourkeys and TNHG provides housebuilders with real-time visibility of the mortgage application progress, and sales progression for their buyers, directly into their own customer relationship management (CRM) system.

To benefit from the integration, a housebuilder adds their TNHG mortgage specialist to their Yourkeys broker panel and selects this broker when they add a new reservation.

All relevant transaction documents required to process a mortgage application are then sent directly from the Yourkeys platform to the individual TNHG mortgage specialist.

As the application progresses, the key mortgage-related milestones will be shared automatically with all stakeholders.

Updates are pulled into the housebuilders’ CRM system, while buyers can be updated via their own white labelled portal.

This ensures full visibility of the sales progression process for both the housebuilder and their buyers.

Riccardo Iannucci-Dawson, managing director of Yourkeys, said: “Partnering with The New Homes Group is the next step in enhancing the experience we can provide for housebuilders and buyers.

“The New Homes Group has extensive knowledge and experience within the new homes industry, spanning over 30 years and very much recognised as leaders in their field.

“TNHG is a like-minded forward-thinking business who is embracing innovative technology to deliver a best in class customer experience.

“We’re looking forward to working closely together and further building on our partnership in the coming months and years.”

Terry Higgins, group managing director of mortgage services for The New Homes Group, added: “We are delighted to be partnering with Yourkeys and our extensive new homes experience will enable Yourkeys to offer its clients the optimum level of transparency and customer experience.

“Time is of the essence when a reservation is agreed, along with our automated mortgage qualification tool which provides a decision in principle within seconds, the Yourkeys platform will help to speed up reservation and exchange timescales.”

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