Trussle launches TV ad

Michael Lloyd

November 30, 2018

Online mortgage broker Trussle has launched a TV advert with Happy Hour Productions aimed at home owners to encourage them to switch and save on their mortgage.

There are at least two million UK mortgage holders who aren’t switching their mortgage at the right time and are missing out on an average of £4,000 of savings a year.

Ishaan Malhi, chief executive and founder of Trussle, said: “There’s still too much complexity across the industry which doesn’t make it easy for home owners to understand how and when to switch their mortgage.

“The traditional process is outdated and millions of people are losing out financially, and emotionally as a result.

“One in ten home owners have been discouraged from switching their mortgage due to a negative mortgaging experience.

“There are over 2 million borrowers who could be saving today by switching to a better deal. We’re on a mission to make the switching process transparent and simple, removing the barriers that have previously existed and helping people save money in the process.

“Our TV ad shows just that. Switching with Trussle is the sensible thing to do with your mortgage. Every home owner should do it.”

Nicola Tyler, managing partner at Happy Hour Productions, added: “From first meeting the Trussle team, it was immediately apparent what an innovative, forward-thinking brand they are and we are delighted to be working on the new TV advertising creative.

“For Happy Hour the challenge was clear: it was our job to balance the personality of the brand itself with a clear focus on the benefits of switching with Trussle.

“We recognised that getting a mortgage or remortgaging can feel like a dark art, often laborious and difficult to navigate. Trussle provides the antidote to this – the better way, the more sensible way, and so the idea for the campaign was born.”

By signing up to Trussle’s free mortgage monitoring service, borrowers can check if they’re on the right mortgage product and have their mortgage being proactively monitored. Trussle will alert home owners and guide them through the switching process when the time is right.

The advert opens with Jenny and James, a thoroughly sensible couple who have saved £4,000 a year by using Trussle to switch and monitor their mortgage.

Flush from their recent saving, Jenny and James go on to buy a rococo style painting of themselves – in thrilling and impulsive defiance to their cautious usual tendencies.

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