General insurance technology provider Uinsure has appointed David Smith as chief innovation officer.
Smith joins with over 30 years’ experience of the intermediary market, having previously held senior roles with iPipeline, IntelliFlo, and Distribution Technology, where he headed up sales of adviser tools and was instrumental in the design, build and adoption of new innovations.
Smith will be responsible for Uinsure’s technological relationships, enabling more and more advisers to adopt better GI technology in their advice process.
He said: “The GI sector is at the beginning of a new era in technology and with more data available through partners open APIs the opportunity to remove unnecessary processes is huge.
“Advisers shouldn’t be rekeying the same data into CRM, Mortgage Sourcing, Insurance and Life systems. Why ask what is already known? It doesn’t make sense when we can share the data between us.”
Simon Taylor, chief executive officer at Uinsure, added: “We are delighted that David has joined our growing team.
“Uinsure is already the leader in GI technology but we can achieve so much more when working closer with our partners across the full advice process.
“With only two in 10 adviser sold mortgages currently having GI attached, there is lots we can do to assist advisers in facilitating GI discussions with their clients.”