Vernon Building Society has rebranded across all channels.
This also includes updating its Vernon intermediary website.
Steve Fletcher, chief executive at Vernon Building Society, said: “Our brand is straightforward and authentic, like us. It marks another step forward in achieving our vision to be the preferred choice for specialist mortgages across England and Wales.
“The new logo represents our straightforward and knowledgeable approach partnered with our hand-drawn star which highlights the bespoke and individual customer experience we provide.
“Our common-sense approach to lending takes the whole picture into consideration, with personalised underwriting and flexibility where applicants have unconventional circumstances.”