Specialist mortgage lender Vida Homeloans has appointed Claire Ashkam as its sales manager for the north, to support its existing key account managers.
Ashkam brings over 18 years of financial services industry experience to the role, having held roles at businesses including Metro Bank and Legal & General. Ashkam also has experience in regional business development.
Louisa Sedgwick, director of sales, mortgages, Vida Homeloans, said: “Claire brings a wealth of knowledge to Vida Homeloans and we’re confident that her skills and past experience will benefit us enormously, particularly when it comes to building and maintaining key relationships with brokers, which is vital to our business.
“At the same time, Claire will also add value by coaching and mentoring the sales team and building our market knowledge within the specialist lending sector.”
Askham added: “Working across different aspects of the industry has given me a unique perspective from both a lender’s and a financial adviser’s point of view, which will help me to drive sales and lead the team forward.
“Vida has made a real difference to the intermediary market since its launch in 2016, and I hope to play an integral role in contributing towards this great momentum by building on existing intermediary relationships whilst also making new ones.”