Vida promotes Nick Allen to director of marketing

Michael Lloyd

September 3, 2018

Vida Homeloans has promoted Nick Allen, who has been part of the Vida team since inception, to director of marketing.

Simon Chapman, digital marketing manager, has also been promoted to head of marketing.

Ian Giles, director of marketing at Vida since the launch of the company in 2016, moved to a marketing consultancy role as the business expands.

Guy Batchelor, Vida’s sales and marketing director, said: “As one of the fastest growing lenders in the mortgage market, we are always delighted to be able to develop our in-house talent and promote internally.

“We wish Ian, Nick and Simon the best in their new roles as we continue in our drive to become the specialist lender of choice in the UK mortgage market.”

Vida’s criteria-driven lending proposition has had a positive impact on the specialist lending sector since launch, and the business now has 10,000 intermediaries registered to conduct business and has originated more than £2bn of applications in less than two years of lending.

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