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Vida refreshes brand and extends product offering

Jake Carter

January 11, 2022

Vida has undertaken a brand refresh, which includes making a number of changes, such as expanding its offering from 90 products to more than 270.

Vida has introduced additional tiers to assist with pricing and increased proc fees to 0.6% for clubs and networks, and 1% for packagers.

The lender said the changes reflect its aim to provide brokers and their clients with solutions to meet complex needs.

The launch of the product tiering and increased proc fees, for example, aims to provide greater choice to those not served by high street lenders.

Richard Tugwell, director of mortgage distribution at Vida, said: “As a lending specialist, Vida is now a forward looking and nimble business, and our aim is to ensure we consistently deliver a first class intermediary experience and provide a great range of product options for our broker’s clients.

“We are committed to continually enhancing our service and product offering to provide these borrowers with greater choice and flexibility.

“The initiatives launched today are another step in achieving this, and we’re confident that these offerings are a great solution to help borrowers who are cut out of traditional mainstream lending.

“With more changes set to come, we are fully committed to ensure that we meet our stated ambitions to have a market leading proposition, keen pricing, high service levels and a sales and relationship team available when brokers need them.

“By concentrating on this we will help intermediaries to build longer lasting relationships with their clients.”


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