VitalityLife launches personalised plan provisions

Michael Lloyd

October 2, 2019

VitalityLife has launched personalised plan provisions, meaning each member will only receive information that is directly relevant to the cover they have purchased.

Depending on the cover chosen, the number of pages and/or total word count in the new plan provisions will reduce by between 30% to 88% and over 50% on average.

Deepak Jobanputra, deputy chief executive, said: “By personalising our plan provisions for each individual member and including parts relevant to the person’s cover, we are simplifying and drastically reducing the length of the current document, making it far more user friendly.

“This digital-first approach makes it easier and quicker for our members to navigate and understand their plan.

“Given the range of flexible options available with VitalityLife, it’s natural that our plan provisions can be extensive in order to accurately describe the cover we provide.

“Through the use of technology, our new personalised plan provisions, will make it easier for members and advisers to navigate, plus reduce the environmental impact when plan provisions are printed.”

In addition, hyperlinks have been added to relevant sections throughout the document.

The updated plan provisions are available with all new VitalityLife and VitalityLife essentials plans, and will be rolled out to Vitality’s mortgage plan, business protection plan and relevant life plan in the future.

Tom Conner, director at adviser Drewberry, said: “This is excellent news for consumers. Lots of research has shown that a key reason for not taking out protection is the perceived complexity of the product, so anything we can do to reduce complexity and tailor our documentation to specific clients is a big step in the right direction.”


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