VitalityLife signs up to the PDG’s Claims Charter and Funeral Pledge

Michael Lloyd

June 5, 2019

Insurance firm VitalityLife has signed up to the Protection Distributors Group’s (PDG) Claims Charter and Funeral Pledge.

By committing to the Funeral Pledge, VitalityLife has agreed to advance up to £10,000 for bereaved families to pay for the funeral of their loved one.

The payment is made directly to the funeral director once the claim has been approved, and can be invaluable when a claim is held up due to external factors like probate.

Alan Knowles, PDG chair, said: “We are delighted to see VitalityLife signing up to the Funeral Pledge and Claims Charter.

“Committing to these initiatives is no small task, and it is a clear sign that VitalityLife is dedicated to do right by its customers when they need it the most.”

Deepak Jobanputra, VitalityLife deputy chief executive, added: “The death of a loved one and the point of claim are times when people often need an increased level of support.

“Signing up to both these initiatives builds on our commitment to ensure people have an outstanding claims experience with us and provides further reassurance to our members that we are there for them if the worst should happen.”

VitalityLife has also gone one step further and signed up to the PDG’s Claims Charter; an initiative launched by the PDG in 2018 to ensure that claimants get the best support through a caring, efficient and hassle-free process.

A dedicated claims handler, fast payment of approved claims, regular contact with claimants and notification of claims to intermediaries all contribute to the service levels expected by the PDG.

The PDG’s current membership consists of Assured Futures, Cavendish Ware, Cura, Direct Life and Pension Services, Drewberry, Essential Insurance, Future Proof, Highclere, LifeSearch, LightBlue, London & Country, Roxburgh, Sesame Bankhall Group and St James’s Place.


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