VitalityLife updates later life care offering

Michael Lloyd

December 5, 2019

VitalityLife has updated its later life care offering, with the launch of Dementia and FrailCare Cover Plus (DFCC+).

It has partnered with SuperCarers, a provider of care support services, to offer members two levels of care support benefits.

Deepak Jobanputra, managing director at VitalityLife said: “With centenarians the fastest growing age group in the UK, and life expectancy increasing, living beyond 100 years will become the norm for today’s children.

“Through our Vitality Programme we encourage our members to live healthier lives, not only so they can enjoy their older age, but also to reduce their risk of developing dementia and other later life conditions.

“Sadly, the fact remains that more people are living with dementia than ever before. Added to this, the costs of care can be substantial, with a dementia sufferer receiving little or no financial support from the state.

“Through our later life options and SuperCarers partnership we have developed a truly holistic approach to later life care.

“Not only do we provide members with financial benefits that help pay toward care costs if they suffer from later life conditions or frailty, we’re also giving them support in the immediate-to-short term for their loved ones, through access to the right information and advice connecting them with a suitable carer and give them discounted access to the care support they need.”


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