Paul Hunt is a marketing consultant
Just in case it has escaped your notice, the shortlist for the 2017 Mortgage Introducer Awards has been announced and some illustrious names appear as usual, but it has prompted me to think about why awards matter.
I have seen comments from other industry commentators bemoaning the amount of award events in the UK mortgage intermediary market and questioning their value.
I would like to take exception to this, as for brokers especially, I believe they have tremendous value although each has to be approached differently in terms of entering, as some require self-nomination and then votes from the industry whilst others are voted purely by your customers.
Both types require a some thought beforehand and a process and strategy to gain votes, but it’s not rocket science.
The value of winning an award includes:
- Another reason for customers to choose you rather than the other broker near you
- Raises your profile within the UK intermediary market, lenders will take note and don’t be surprised if you get a few more calls asking to see you
- Gives you something to talk about and use in your marketing to existing customers (great message to help with your retention plans)
- Something to tell your local community about (social media, local press, poster in the window etc.), use it to help you gain new customers
- Enables you to recognise and reward your team with a night in London
Finally, I’d like to wish all those nominated in the 2017 Mortgage Introducer Awards the best of luck and I look forward to seeing you there on the 22 November.