Tan said: “This is an event that is so key to our development.
“It’s not an event where we offer a fancy round of golf or a spa – the reason you’re here is to learn.
“It’s a cliché, but knowledge is power.”
He added: “The reason we believe buy-to-let is doing so well is we are passionate about the brand; passionate about the industry.”
Tan, who set up the Buy to Let Business in 2006, said the market’s lending for the year will total at around £25bn-£26bn, which is around 50% of its £44bn peak in 2008.
He used the Castle Trust proposition as an example of where brokers can add value to their customers, adding: “They are not going to know it unless you educate them.
“In the current environment when you can get a 2.99% rate on the internet why do you need a mortgage broker?
“You need a mortgage broker to add value.”
Tan concluded: “There is no other thing that can motivate you than yourself.
“You have to be passionate about what you do and if you are you will be successful.”
The event features seminars from Aldermore, Kent Reliance, Castle Trust, Santander for Intermediaries, Shawbrook and Fleet Mortgages.