Zoopla buys upmystreet

Sarah Davidson

May 11, 2012

With immediate effect users of UpMyStreet will be re-directed to Zoopla.

Figures from website monitoring firm Nielson show that in March UpMyStreet received 600,000 unique users.

This deal follows the decision last month by The Office of Fair Trading to give Zoopla the go ahead for its merger with Digital Property Group which is expected to complete within the next few weeks.

Alex Chesterman, founder and chief executive officer of Zoopla, said: “Zoopla has had a commercial relationship with UpMyStreet.com for some time and this acquisition is a natural fit for us and allows us to further extend our audience and reach for the benefit of our members.”

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