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Zoopla enhances In-Search ads

Jake Carter

November 3, 2021

laptop mortgage search

Agent and housebuilder campaigns can now go live within 24 hours following enhancements to Zoopla’s In-Search ads.

This self serve capability means customers fill in a form where they can submit their assets, the ad is then created for them in real-time, enabling them to review live.

In-Search ads can be used by customers to promote their brand or services of their choice, such as conveyancing or mortgage solutions.

Andy Marshall, chief commercial officer at Zoopla, said: “We’re always striving to deliver commercial success for our agent and housebuilder partners and it’s great to see In-Search ads delivering such strong results for them.

“Our latest enhancement enables our customers to get their ads live quickly, driving efficiencies and ensuring they can focus on winning instructions.”

Freya Halsall, marketing assistant at Vistry Mercia, added: “In-Search ads has been a great addition to our marketing strategy, it has driven high quality enquiries for developments including our dual branded development, Oteley Gardens, based in Shrewsbury.

“The product is easy to use and campaigns often go live within 24 hours. It’s also been a smooth process collaborating with the Zoopla support team to ensure the ad matches the look and feel of both our brands.”


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