Zoopla notes 100,000 registrations to ‘Zooploma’
Zoopla has recorded over 100,000 registrations to ‘Zooploma’.
Notable guides offered by Zooploma include the beginner’s guide to renting costs, 7 ways you can win the rental race, why you should use a Zoopla agent, understanding your rental contract and the deposit protection service and 12 space-saving tricks for your rented home.
This is the second Zooploma to launch. The first Zooploma was unveiled on Boxing Day and has achieved over 186,000 sign-ups.
Adam Knight, head of CRM at Zoopla, said: “By engaging with tenants in a meaningful way in this tailored, digital format, we are driving valuable leads to our letting agent customers.
“With UK homes renting out in just over two weeks on average, renters face stiff competition, and they must make important decisions quickly. The Zooploma is designed to help better inform tenants throughout each step of their journey.
“Our first Zooploma has been a huge success, fast approaching 200,000 sign-ups from first-time buyers. We are confident the rental series will spark a similar level of interest.
“With more consumers signing up to receive email alerts and updates than ever before, the Zooploma represents just one of the ways we’re innovating to help our agent customers and home hunters alike.”